Best Friends Animal Society, an animal welfare organization working to end by next year the killing of dogs and cats in American shelters, has unveiled its “most ambitious campaign”, ‘Bring Love Home’.
The campaign aims to inspire pet lovers across the country to adopt pets by emphasizing all the positive contributions that rescued pets bring to homes, “at a time when Americans need love, comfort, fun, and zoomies more than ever”, the organization said in a press release.
The campaign, which includes user-generated content of adopted pets living their best lives, started airing in the USA on June 17 in various formats (15-, 30-, 60- and 90-second compilations) on broadcast and digital. Watch the full-length version here.
“The premiere of the ‘Bring Love Home’ campaign coincides with new data that reveals a promising path to taking the country no-kill: if just 6% more of the seven million Americans looking to add pets to their home in 2024 choose adoption over purchasing pets, we can end the killing of shelter pets nationwide,” said Julie Castle, chief executive officer of Best Friends Animal Society.
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“Every 90 seconds, a healthy and adoptable dog or cat is unnecessarily killed in U.S. shelters, which is an entirely preventable tragedy,” Castle continued. “This campaign goes beyond a simple call to action—it’s a heartfelt plea for compassion. Pets don’t belong in shelters; they belong in loving homes. By making a small shift in our choices, we have the power to save millions of pets’ lives.”
Best Friends has spearheaded a national initiative to gather comprehensive data from 7,900 animal shelters and rescue groups. This data has been pivotal in shaping the ‘Bring Love Home’ campaign, providing the public with a clear message: adopting, advocating, and donating are critical to saving the lives of pets and achieving a no-kill nation next year.
“We are immensely proud to work with Best Friends Animal Society on this campaign. ‘Bring Love Home’ spotlights that resonant and transformative power pet adoption can have both in our lives and theirs,” said Aaron Schneeberger, creative director for McCann Worldgroup, a part of the Interpublic Group (NYSE: IPG).
“What better way to showcase that beautiful evolution than by featuring home videos of some real adopted pets who have experienced it?” Schneeberger added. “It was vital that we made a push to get these animals out of shelters and into loving homes.”
The creative director said that at McCann, “we believe in the power of creativity to drive change, and partnering with Best Friends, we have crafted a campaign that we hope inspires people to get involved and adopt a pet of their own”.
Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per annum to around 400,000 last year. The organization runs lifesaving programmes across the USA, as well as the country’s largest no-kill animal sanctuary. It works collaboratively with a network of more than 4,700 animal welfare and shelter partners, and community members nationwide to ‘Save Them All’.
SOURCE: PR Newswire
