Subaru of America, Inc., has announced that it and its participating retailers will provide over $3 million in direct financial assistance to local animal shelters across the USA this month through grants administered by The American Society for the Prevention of Cruelty to Animals. The grants are meant to cover costs associated with preparing animals for adoption, veterinary expenses, and more.
The grants are part of the Subaru Loves Pets initiative, an effort to improve the lives of as many shelter pets as possible. The carmaker’s retailers will also host adoption, microchipping, and other pet-focused events to help ensure the animals can find loving homes in their communities, the company said in a press release.
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This year, the company will also donate $20 to the ASPCA on each purchase of select items from Subaru Parts Online in October, up to a maximum of $10,000. This features products such as the genuine Subaru pet-friendly accessories.
According to the ASPCA, approximately 6.5 million animals entered shelters in the U.S. in 2023. Many of these animals live day after day without the love of a family or a home. The company said in a press release that it believes all pets deserve loving homes, which is why it is the largest corporate donor to the ASPCA.
Alan Bethke, senior vice-president of marketing, Subaru of America, Inc., said, “The Subaru community has a true passion for animal welfare, which is genuinely and enthusiastically matched by our retailers with their support of local organizations through adoption events and fundraising initiatives. Working with dedicated partners like the ASPCA, we take great pride in helping dogs, cats, and other pets find loving homes and seeing the difference they can make in people’s lives.”
To drive awareness and support for pets everywhere, the company will celebrate the sixth annual National Make a Dog’s Day on October 22. On this special holiday, created by Subaru, the automaker invites dog enthusiasts everywhere to do something extra special for their canine companions and share these moments on social media using the #MakeADogsDay hashtag. For those who haven’t yet adopted a pet, it encourages considering the adoption of a shelter pet or a cherished “Underdog”, an older or disabled shelter dog.
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Matt Bershadker, president and chief executive officer of the ASPCA, said, “The ASPCA is proud to be the national charity partner for the Subaru Loves Pets initiative, helping to support Subaru, its retailers, and hundreds of animal welfare organizations across the country as they assist tens of thousands of shelter animals in need. Subaru and its retailers are dedicated animal welfare advocates who are truly committed to making the world a better place for pets.”
Since 2008, the carmaker has contributed over $60 million to national and local animal welfare organizations, facilitating the rescue, transportation, and adoption of over 504,000 pets.
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Subaru of America, Inc., is an indirect wholly owned subsidiary of Japanese automaker Subaru Corporation. Headquartered in Camden, New Jersey, it markets and distributes Subaru vehicles, parts, and accessories through a network of 640 retailers across the USA. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation.
Subaru of America is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, the company and the Subaru of America Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru says it is dedicated to being More Than a Car Company and to making the world a better place.
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Earlier this year, the company was ranked second on the Forbes Best Brands for Social Impact list 2024 for the second successive year and remained the top brand in the automotive category. For September, the company reported total vehicle sales of 56,414, a rise of 0.1% on year, against 56,355 in September 2023. The company’s year-to-date sales were at 493,612, a rise of 5.6% compared with the same period in 2023.
SOURCE: PR Newswire
