Orijen, a pet food brand, is collaborating with Disney to celebrate the release of Mufasa: The Lion King (2024) in theatres on Friday. The collaboration aims to highlight the importance of feeding pets high-quality, ‘WholePrey’ ingredients, Champion Petfoods, the company behind Orijen, said in a press release.
Orijen has teamed up with Disney to celebrate the movie’s launch and highlight its products, which are packed with ‘WholePrey’ ingredients, including muscle meat, poultry or fish, organs, and bones, similar to the prey big cats eat in the wild, Champion Petfoods said. The products include premium kibble, freeze-dried food and treats, biscuits, and wet food. To know more, visit orijenpetfoods.com.
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The brand is also sponsoring a contest to send fans to see Mufasa: The Lion King in theatres. Before readers in India get too excited, the contest is restricted to Canada. From now through January 6, Canadian fans aged 18 years and above can enter for a chance to win two tickets (worth up to Can $15 each). No purchase is needed to enter the contest. To learn more, click here.
The collaboration with Disney includes a co-branded media spot, which highlights how a companion can change an ordinary outing into an epic journey. The spot is being aired on Rogers Media and CTV. The brand also had a live silk screen printing station with unique bandanas for people attending the world premiere of Mufasa: The Lion King on December 9 in Los Angeles, California.
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“We are thrilled to celebrate the new Mufasa: The Lion King movie with Disney,” said Emily Dowling, chief marketing officer at Champion Petfoods. “We believe our domestic feline friends need high-quality, ‘WholePrey’ ingredients to fuel amazing adventures. As a brand, we make more than just pet food. We nourish these epic journeys.”
Founded in a small town in Alberta, Canada, over 35 years ago, Champion Petfoods is an award-winning pet food maker and key player in the premium pet food industry across three major global geographies. Its purpose, A Better World for Pets, is the foundation for the company’s philosophy of providing the best quality in every Orijen and Acana pet food product it makes for cats and dogs, the company said in its release.
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The company said it makes foods that are “biologically appropriate” using ingredients sourced from a curated group of farmers, ranchers, and fisheries. The foods are crafted by nutrition and health experts in world-class kitchens. championpetfoods.com.
SOURCE: PR Newswire
