Pharmaceutical giant Sanofi recently held a press conference in Bogotá with the most tender and furry hosts in the world: cats. The aim: to promote responsible adoption in Colombia.
Attendees at the event in the Colombian capital, where the company unveiled its “Adopt Your Allergies” initiative, had the opportunity to meet around 30 felines, a press release from Sanofi said. The initiative aims to encourage the adoption of spayed cats to allow people with allergies to fulfil their dream of having a cat as a pet.
Sanofi and the Adopta No Compres [Adopt, Don’t Buy] Foundation presented their new “House of Adoption of Impossible Loves”, a space open to the public, especially for those who want to fulfil their dream of adopting a cat, to have the opportunity to meet the future member of their family. The event closed with more than 300 requests for adoptions.
The campaign is based on the concept of empowered self-care and combines Sanofi’s social commitment with a positive impact on the lives of people and their pets.
The campaign is supported by a series of decisive scientific findings: humans are allergic to the Fel d1 protein, produced in the sebaceous glands and skin of felines and transmitted to their fur and dander during grooming. It has been proven that when cats are spayed, the production of this allergen reduces by 90%, the press release said.
Source: PR Newswire
