A random review of social media platforms will reveal hundreds, if not thousands, of supposedly funny videos shared by owners of a humiliated pet using the clunky Elizabethan collar, also known as the Elizabethan cone, E-collar, or Cone of Shame. Pets can be seen in these videos knocking into furniture, struggling to eat, running in circles, or just looking forlorn. This humiliation could soon be a thing of the past, however. KeraVet Bio, maker of...